Whether you consider yourself selling a service or a product, there are two fundamental sides to most small businesses, including photography businesses: the product/service side and the business/marketing side. Most of our energy goes into the product side (improving skills, learning about new equipment… just trying to get better at what we do). The business side is not studied as often; however, that is going to be the subject of this discussion. The focus of our attention will be on developing a sound business strategy.

via The Business of Photography: Establishing a Business Strategy.