Search engine optimization or SEO for short is the process of optimizing the websites for better ranking and relevancy in search results. SEO is critical to the very existence of your online identity in form of portfolio sites or as the provider of photo-related services over the internet. SEO gives you an opportunity to attract potential customers and get projects online. Learn more about Search Engine Optimization here.
SEO may sound a bit scary and technical, but done correctly it helps in optimizing the website for the services offered by you and thus driving traffic to your website. One of the most important pillars of SEO is the keywords. The optimization of the website depends heavily on the keywords. Keywords are the words which best describe your website in light of search string or query used by the users to search for your website. For instance, if you are a photographer, photography and photographer are the keywords for your website. The keywords bridge the gap between what user is searching for and what he gets in the search results. And is therefore crucial to the optimization of the websites.
via Search Engine Optimization For Photographers — 15 Killer SEO Tips For Photographers.
